Let us assist in bettering your Fan Engagement

Fan Engagement

The importance of Fan Engagement


Every team knows the importance of the "12th man". This is the way to describe how the fans can help a club to fight for a win, hold onto a win or get a draw when all seems lost. The "12th man" is the noise and enthusiasm that rains down from the stadium to support their heroes. Clubs like FC Barcelona, Borussia Dortmund and others know all too well how important it is to establish a great level of Fan Engagement and Community projects to ensure that they are at one with the club. Harcus Consultancy Group have worked with an extensive list of professional clubs across Asia, Europe, Australasia and Oceania to help bridge the gap between fans and club. With an exhaustive list of initiatives, Harcus Consultancy Group will be able to increase your stadiums attendances, which will in turn provide a better F&B income, with increase revenue through marketing and attract better Sponsorship investment. In addition to this, more media revenue can be justifiably requested and with an increase in attendance, an improvement to playing staff and coaching staff can be achieved. If your club would like to know more about our initiatives and costs, then please do contact us for a brochure on how we can assist you. We look forward to hearing from you and helping drive your club forward.

Community Awareness


Fan Engagement is not just something that happens inside the stadium, Fan Engagement can take the form of community engagement/iniatives through a newly set up Community Foundation. This gives clubs the opportunity to build their brand through various charitable programs, which are separate to the finances of the club itself, therefor the club can benefit from increased brand awareness and match revenue and been seen to be active in the community and working as a non profit organisation. Many clubs in Europe have an NGO attached to the club. For more information on how we can assist in this, please contact us

CSR Activations


Harcus Consultancy group are delighted to have worked with some of Europes best teams across Asia in CSR Activation programs. CSR (Corporate Social Responsibility) is a great way to increase your fanbase and brand awareness, while being partnered with a regional company that wants to aligned to your brand, sharing the same ethos and values. CSR will come at no cost to the club and helps both the company and the club in increasing brand awareness. With an extensive list of potential CSR activation  company sponsors, Harcus Consultancy Group can help boost your brand across Asia. Contact us to find out how we can help you more.

Our Asian Football Club Partners


Our European Football Club Partners


Our Clients


Our Partners & Affiliates


College Pathway Partners


CSR Activations in Association with


Our Hospitality Partners