Sponsorship in Football

Brand Awareness (for companies)

Brand Awareness (for companies)

Harcus Consultancy Group work with some of the biggest football clubs and companies across the world, in particular in the ASEAN region. It is with these contacts and regional knowledge, coupled with a passion for the advancement of football in Asia, we are able to provide the correct sponsorship agreements that are beneficial to both club and company.

Embracing technological advancements such as LED DBR (Advertising Digital Billboard Replacement) social media and more we are able to assist brands get their products and services exposed to a worldwide market. We are also able to drive new revenue streams to clubs. 

Brand Awareness (for companies)

Brand Awareness (for companies)

Brand Awareness (for companies)

In the ever changing and advancing world of marketing we understand the huge need for the continual evolution of brand awareness. Experience with companies and brands, locally, regionally and globally, we are able to assist in getting your brand under the noses of those that count. 

Through DBR technology we can increase your brands presence to new markets and increase that visual attention in your already established market. Working with various media & marketing partners across the globe we can also assist with your social media coverage, connecting your brand to players and clubs, thus increasing your brand awareness where it is most effective

Sponsorships (for clubs)

Brand Awareness (for companies)

Sponsorships (for clubs)

Harcus Consultancy Group can help clubs with driving up their advertising revenue through various differing avenues. These avenues are clearly outlined below.

Harcus Consultancy Group can utilise our worldwide commercial network to be able to attract local, regional and international sponsors to football clubs in Europe, the USA and Asia. We are able to find brand that are not only financially beneficial to the club, but also brands that share the same values and ethos of the club that they sponsor. 


Harcus Consultancy Group is your doorway to successful partnerships across Asia and the world.  We look forward to helping you sponsors@harcuscg.com

Our Current Sponsorship Clients

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Sponsorship Sourcing

Why do you need Sponsorship?

Why do you need Sponsorship?

Why do you need Sponsorship?

Sponsorship is one of the main revenue sources to help drive financial revenue to a club, as well as increasing the  clubs exposure across the world. There are many ways in which a club can partner with a sponsors as well as numerous activation and marketing opportunities.

Harcus Consultancy Group has a wealth of sponsorship partners across the ASEAN region. We would be delighted to assist your club to identify the brands that fits your clubs ethos, character and values

Kit Sponsors

Why do you need Sponsorship?

Why do you need Sponsorship?

From country to country, shirt sponsors can vary in regulatory standards. With FOS (Front of shirt) sponsors, sleeve sponsors, shorts, training kit and so on varying across the region, in the amount allowed and sizes of said sponsor logo sizes. It is important that when sourcing sponsors, that there is an understanding of what is allowed by the league and its official regulatory body.

Harcus Consultancy group not only understand the regulations, but have an array of potential sponsors ready to align with your club.

Stadium Naming Rights

Why do you need Sponsorship?

Advertising Banner sponsors

A common form of sponsorship recently has become stadium naming rights. This can come in the form of banners around the field, stands being named, or the stadium as a whole. This may also be extended to the training ground and so on.

Harcus Consultancy Group will work with your marketing department to tailor make a marketing plan to attract potential sponsors that will match your clubs ethos and ideology, in a perfect partner model. Additionally, if you do not have a marketing department, we will be able to assist in this also, putting together brochures that match the needs, desires and heartbeat of your club.

Advertising Banner sponsors

Advertising Banner sponsors

Advertising Banner sponsors

Advertising banners around a football stadium is one of the most visual revenues for football clubs at all levels and can vary hugely in cost, depending on what country and league the club is playing in. 

However, with the addition of increased televised matches across the globe, digital banners (LED DBR) are able to provide an additional dimension to a clubs revenue stream. DBR can provide a wide and varied visual presence, depending on where the observer is watching the televised match around the globe. The geographical importance of LED advertising and also posts on social media Harcus Consultancy group are able to offer a competitive package for regional sponsors with visibility on the territory in which they wish to drive a greater exposure to their brand.

Individual Player Sponsors

Advertising Banner sponsors

Individual Player Sponsors

Sponsorship opportunities are not only unique to clubs, but individual players can also be utilized, where the club and the player can benefit. Depending on the clubs contract with the club (and intermediary) clubs may be able to benefit from individual players on their roster through individual player sponsorships.

Harcus Consultancy Group are able to maximise all revenue streams to the club and maximise the assets that the club currently has, as well as increase potential opportunities through players branding and sponsorships. Players can be individually sponsored by an athletics brand, or their name can be sponsored through a local business and advertised in the club program and website. We can assist players in finding their own personal sponsors, from sports companies and luxury goods and individual naming rights.

Digital Media Sponsors

Advertising Banner sponsors

Individual Player Sponsors

In todays world of digital/social media Harcus Consultancy group can assist your club in finding digital media opportunities to help promote your brand. We work with various partners who work with some of the worlds most successful clubs. Utilizing the growing Asian market, we can help your club benefit from new media, phone apps and social media opportunities. Through an increase in social media audience, we are able to then increase the revenue that a club can attract.

For more information on these services and more, please contact us and we can send you a brochure to discuss your options in greater detail. Please contact a HCG Sponsorship agent by using the button below or emailing us at: sponsorship@harcuscg.com


Below is an example of what LED DBR (Advertising Digital Billboard Replacement) looks like. We can provide match-day exposure to your brand across various leagues across the world. *Video footage courtesy of Supponor, kindly used as an example.

Our Asian Football Club Partners

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Our European Football Club Partners

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Our Clients

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Our Partners & Affiliates

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College Pathway Partners

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CSR Activations in Association with

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Our Hospitality Partners

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