Fan Engagement
The importance of Fan Engagement
Every team knows the importance of the "12th man". This is the way to describe how the fans can help a club to fight for a win, hold onto a win or get a draw when all seems lost. The "12th man" is the noise and enthusiasm that rains down from the stadium to support their heroes. Clubs like FC Barcelona, Borussia Dortmund and others know all too well how important it is to establish a great level of Fan Engagement and Community projects to ensure that they are at one with the club.
Harcus Consultancy Group have worked with an extensive list of professional clubs across Asia, Europe, Australasia and Oceania to help bridge the gap between fans and club. With an exhaustive list of initiatives, Harcus Consultancy Group will be able to increase your stadiums attendances, which will in turn provide a better F&B income, with increase revenue through marketing and attract better Sponsorship investment. In addition to this, more media revenue can be justifiably requested and with an increase in attendance, an improvement to playing staff and coaching staff can be achieved.
If your club would like to know more about our initiatives and costs, then please read below, download our brochure that gives more information on how we can assist you, then book a One to One Consultancy Service call. We look forward to hearing from you and helping drive your club forward.
Ways we can Help Develop Fan Engagement
Let us Help your Club to Grow
Let us Help your Club to Grow
Let us Help your Club to Grow
There are many ways in which a club can grow it fanbase. These typically come in the form of Physical Fan Engagement strategies and also Digital Fan Engagement strategies. We would be delighted to guide you through both.
Physical Fan Engagement strategies are just as the name suggests, programs delivered physically, such as Community Programs and Corporate Social Responsibility Programs. These can take the form of Football Camps & Clinics, Pre/During & Post match activities and more. Where ass Digital Fan Engagement strategies are based more across OTT services, covering Social Media, Phone Apps & more.
To learn more, download our brochure & book a One to One Consultancy Service call to learn more & find out how we can help!
Community Awareness
Let us Help your Club to Grow
Let us Help your Club to Grow
Fan Engagement is not just something that happens inside the stadium, real tangible Fan Engagement can take the form of community engagement/initiative programs through a variety of means, such as a newly set up Community Foundation and more.
This gives clubs the opportunity to build their brand through various charitable programs, which are separate to the finances of the club itself, therefor the club can benefit from increased brand awareness and match revenue and also be seen to be active in the community. Working as a non profit organisation. Many clubs in Europe have an NGO attached to the club, and this is just the start of it!
To learn more, download our brochure & book a One to One Consultancy Service call to learn more & find out how we can help!
CSR Activations
Let us Help your Club to Grow
CSR Activations
Harcus Consultancy Group are delighted to have worked with some of Europes biggest & best football teams, across Asia, delivering CSR Activation programs.
CSR (Corporate Social Responsibility) is a great way to increase your fanbase and brand awareness, while being partnered with a regional company that wants to aligned to your brand, sharing the same ethos and values. CSR will come at no cost to the club and helps both the company and the club in increasing brand awareness & sustainability. With an extensive list of potential CSR activation company sponsors, Harcus Consultancy Group can help boost your brand and fanbase across Asia.
To learn more, download our brochure & book a One to One Consultancy Service call to learn more & find out how we can help!
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