Let us help with your Sponsorship Sourcing & Brand Exposure...

Harcus Consultancy Group work with some of the biggest football clubs and companies across the world, in particular in the ASEAN region. It is with these contacts and regional knowledge, coupled with a passion for the advancement of football in Asia, we are able to provide the correct sponsorship agreements that are beneficial to both club and company.

Embracing technological advancements such as LED DBR (Advertising Digital Billboard Replacement) social media and more we are able to assist brands get their products and services exposed to a worldwide market. We are also able to drive new revenue streams to clubs. 

In the ever changing and advancing world of marketing we understand the huge need for the continual evolution of brand awareness. Experience with companies and brands, locally, regionally and globally, we are able to assist in getting your brand under the noses of those that count. 

Through DBR technology we can increase your brands presence to new markets and increase that visual attention in your already established market. Working with various media & marketing partners across the globe we can also assist with your social media coverage, connecting your brand to players and clubs, thus increasing your brand awareness where it is most effective

Harcus Consultancy Group can help clubs with driving up their advertising revenue through various differing avenues. These avenues are clearly outlined below.

Harcus Consultancy Group can utilise our worldwide commercial network to be able to attract local, regional and international sponsors to football clubs in Europe, the USA and Asia. We are able to find brand that are not only financially beneficial to the club, but also brands that share the same values and ethos of the club that they sponsor. 

Harcus Consultancy Group is your doorway to successful partnerships across Asia and the world.  We look forward to helping you sponsors@harcuscg.com

Sponsorship is one of the main revenue sources to help drive financial revenue to a club, as well as increasing the  clubs exposure across the world. There are many ways in which a club can partner with a sponsors as well as numerous activation and marketing opportunities.

Harcus Consultancy Group has a wealth of sponsorship partners across the ASEAN region. We would be delighted to assist your club to identify the brands that fits your clubs ethos, character and values

From country to country, shirt sponsors can vary in regulatory standards. With FOS (Front of shirt) sponsors, sleeve sponsors, shorts, training kit and so on varying across the region, in the amount allowed and sizes of said sponsor logo sizes. It is important that when sourcing sponsors, that there is an understanding of what is allowed by the league and its official regulatory body.

Harcus Consultancy group not only understand the regulations, but have an array of potential sponsors ready to align with your club.

A common form of sponsorship recently has become stadium naming rights. This can come in the form of banners around the field, stands being named, or the stadium as a whole. This may also be extended to the training ground and so on.

Harcus Consultancy Group will work with your marketing department to tailor make a marketing plan to attract potential sponsors that will match your clubs ethos and ideology, in a perfect partner model. Additionally, if you do not have a marketing department, we will be able to assist in this also, putting together brochures that match the needs, desires and heartbeat of your club.

Advertising banners around a football stadium is one of the most visual revenues for football clubs at all levels and can vary hugely in cost, depending on what country and league the club is playing in. 

However, with the addition of increased televised matches across the globe, digital banners (LED DBR) are able to provide an additional dimension to a clubs revenue stream. DBR can provide a wide and varied visual presence, depending on where the observer is watching the televised match around the globe. The geographical importance of LED advertising and also posts on social media Harcus Consultancy group are able to offer a competitive package for regional sponsors with visibility on the territory in which they wish to drive a greater exposure to their brand.

Sponsorship opportunities are not only unique to clubs, but individual players can also be utilized, where the club and the player can benefit. Depending on the clubs contract with the club (and intermediary) clubs may be able to benefit from individual players on their roster through individual player sponsorships.

Harcus Consultancy Group are able to maximise all revenue streams to the club and maximise the assets that the club currently has, as well as increase potential opportunities through players branding and sponsorships. Players can be individually sponsored by an athletics brand, or their name can be sponsored through a local business and advertised in the club program and website. We can assist players in finding their own personal sponsors, from sports companies and luxury goods and individual naming rights.

We do not like to be spammed, nor do you and nor do our clients. We fully appreciate though that it is really important for you to get through to the right person at a club, association or company and to do this, it can be very difficult to get past the initial "gatekeeper". Well, if this is you, then we can help.

With an extensive list of contacts across our wide and varied network in Asian and global football, we are able to assist your brand, club or product. We can introduce you to football clubs, players, coaches, Member/Regional Associations, Leagues, Media companies, sponsors and more. We have a large list in our network. So if you need introduced to the decision makers at professional football clubs and at various industries across our global network please read more about our Personalised Introduction service.